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This web site has the following on the web site, "YOUR GATEWAY TO EMERGENCY SERVICES ACROSS SOUTH AFRICA." We noticed that the web site also said " MOBI-CLAW is a very simple to use smartphone app that works at the touch of a button." It also said " This button sends an emergency alert to MOBI-CLAW Control which includes your current location. Trained MOBI-CLAW members handle your emergency by coordinating multiple First Responders to get to you quickly. Quick response to Criminal and Medical Emergencies. Response anywhere in South Africa. Multi-level reaction of First Responders." The header had Panic as the highest ranking optimized keyword. It is followed by Button, Emergency, and Services which isn't as ranked as highly as Panic. The next words mobi-claw.com uses is South Africa. Crime was included and will not be viewed by search crawlers.